earned media
Obama's California Campaign: What's the Story
[courtesy of The California Majority Report]
With voting for the February California about five months away, the heavily-funded presidential campaign of Sen. Barack Obama still hasn't hired any California staff while rival Sen. Hillary Clinton's operation has been going full steam for months. Over at Calitics, the progressive Democratic website, the frustraiton with the Obama campaign is starting to boil over. Calitics regular Juls Rosen posted this "Where's Obama's Campaign in California on Tuesday," and the comments are still rolling in.
Here are a few of the comments:
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Barack Obama's First Ads
by Julia Rosen [courtesy of Working Californians blogs]
Obama released his first two ads of the cycle in Iowa today. It was a relatively modest buy, but he is getting a lot of earned media out of it. They are by and large bio pieces and pretty traditional political ads.
The first ad is called "Carry" and emphasizes his ability to work in a bi-partisan manner and highlights his work in the IL legislature on health care among other issues.
The second ad is titled "Choices" and focuses on his work as a community organizer.
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Being Stubborn Isn't a Foreign Policy
[courtesy of The California Majority Report]
One of CMR's intrepid publishers, Steve Maviglio, noted last week that New Mexico Governor Bill Richardson was about to go up on the air with two ads in Iowa and New Hampshire. The ads are now up. The buys are small and in all likelihood were made solely to generate earned media and wide-spread web viewing.
The ads are not the comic masterpieces that entertained New Mexico during Richardson's reelection campaign last fall, but a similar ad would probably not work as an introduction to voters who only know from Hillary, Obama and Edwards.
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