initiave
PPIC Poll: A holiday smorgasbord that forgets the eggnog and latkes.
by Brian Leubitz [courtesy of Calitics - Front Page]
There a bunch of polling firms in the state, but two are most recognizable, Field and PPIC . Both release their data to the public. Well, most of it anyway. You can actually get Field's cross-tabulations on SacBee Capitol Alert site.Pretty cool if you're as big of a dork as me. But the two groups have very different takes on how best to time the release of their data. Field slowly trickles out each question of a poll. So you get these "Field Seasons" that last for two weeks every few months. First you get Bush's job approval, then you get some environmental question, then you get some initiave. So, they get a fair bit of press coverage from that. Not a bad route, PR speaking.
On the other hand, PPIC allows you to just gorge yourself on data. And this PPIC statewide survey is no different, we've received a tidal wave of data. I'll just take these in the order that they chose. They headline with economic data. It's not pretty:
Most Californians have a negative outlook on the direction of the state (52%) and the economy (65%) for the next year, and on the impact of the current housing situation on their own finances (52%).
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