Why Building Progressive Infrastructure Matters So Much—Especially in California at the End of the Rockridge Era

[courtesy of California Progress Report]

By Dave Johnson
Speak Out California

On the same day that Barack Obama raised one million dollars in one minute for his campaign George Lakoff's Rockridge Institute announced that they will be closing their doors.

In the comments at the OpenLeft blog post, The Rockridge Era Ends, Paul Rosenberg wrote:

"As If We Needed Any More Proof That Democrats STILL Don't Get It!

"This is really terrible news--not just because of the loss of Rockridge, as if that wasn't bad enough, but because it shows so clearly that there is NO recognition of the need to build progressive infrastructure.

"Just look at how many millions have been raised by the Presidential campaigns this cycle. And just a tiny fraction of it could have not just kept Rockridge afloat, but DOUBLED it in size. ..."

I want to say this about that:

Donating a dollar to a progressive infrastructure organization like Speak Out California today is like giving ten dollars to EACH progressive candidate in every local, state and nation race this November, two years later, and every election following.

Let me explain what I mean. Progressive infrastructure organizations like Speak Out California and Commonweal Institute and information outlets like California Progress Report and Calitics are working to help the public understand and appreciate what progressives are about. By explaining the benefits of a progressive approach they help build public acceptance of and demand for progressive policies and candidates -- across the board. As more people understand why progressive solutions benefit them more than conservative proposals, they develop a lasting positive identification with the progressive "brand." Then later, during the election cycle, they vote for progressive candidates -- across the board.

This is how the conservatives have been so successful. They work year-round to convince people to identify as conservatives. (You've probably complained or heard people complain that that have managed to turn "liberal" into a bad word in people's minds.) When election time comes around it's as though all that their candidates have to do is point at the opponent and shout "liberal" to win. They ride a wave of nationally-advanced propaganda convincing people to support "tort reform" or "tax relief." This has been going on for years, so at election time everything is laid out for them on a silver platter, with the public prepared and primed.